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Digisquash | March 27, 2017

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What does Video on Instagram mean to Business owners [Infographic]

What does Video on Instagram mean to Business owners [Infographic]
Neha Rane

A Day ago Instagram Co-founder Kevin Systrom introduced the video facility on Instagram. This facility will allow users to create and share 15 second short videos. Instagram already has around 130 Million active users sharing around 45 Million Photos per day. And the Video feature will further help increase the number of users.

So, what do these numbers mean to Business owners?

Business owners will now have 15 seconds to feature their products/services or just do online PR for their company and add more numbers to their existing fan base.The new facility will enhance the communication for the brands and help them connect better with their fans.The good part about the video facility is that, users will have 15 seconds wherein they don’t have to compromise on creatives and have enough time to communicate the message. Not just that, you have 13 custom filters to choose from to suit your company’s image.

You can also do a preview of the upcoming products/services and try to give a sneak-peak to the fans. This can create curiosity among st the followers.A business owner who can’t afford a huge budget for adverts can use Instagram video for free and get creative to create meaningful conversations with the audience.

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