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Digisquash | January 16, 2018

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How to get started with an Online Reputation Management Campaign for your company

How to get started with an Online Reputation Management Campaign for your company
Neha Rane

Many companies carry out various PR activities to maintain their goodwill in the market.But when it comes to online reputation,there is no limit to the extent to which the news can spread all over the internet.Hence digital media companies have to keep an eye on their online reputation management system,also known as ORM.

There are many companies who provide online reputation management services. ORM is not just about maintaining or creating a reputation online but it also includes providing real-time online customer service to the users/customers.

Here are 5 tips to get started with an ORM campaign for your Company/brand


Research is an integral part of an ORM campaign. Before creating/maintaining or editing you need to know what has been written about your company on the internet.Be it review sites, consumer forums or social networks. A detailed report can help you understand where you stand in the market in terms of your online reputation. You can hire a team of 2-3 people to take care of the ORM department.

Real time

Everything online is quick.Hence the ORM team needs to spread out real time updates and real time replies to users who post/tweet any questions on the social networks. The lesser the response time the better for the image of the company.

Online Etiquette

No matter what the users/audience say to you,the reply should always be polite and decent.Sometimes there are lot of spammers who just like to use derogatory language about your company.The best way is to report them as spam or leave them as it,but the genuine ones should be a priority.

Consumer forums

Your users/consumers can update reviews at anytime during the day and if you operate internationally,different time zones also matter.Hence its important to check the consumer forums on a daily basis.


All the good feedback/comments should be appreciated.Users like it when they get appreciated for their comments online and it shows that your company values their time and effort. Give out free goodies once a while to your customers who review your products/services on a regular basis.

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